How to get a domain name
A domain name is an essential part of your website’s internet presence. It’s a gateway to your business or your personal page that may leave a lasting impression – positive or not so. It’s how your website’s visitors will remember you.
What’s in a Domain Name
There are two main elements within a domain name: a top-level domain (TLD) and a second-level domain (SLD). In the domain name Web-Solutions.eu the TLD is “.eu” and the SLD is “Web-Solutions.” When choosing a domain name, you have a variety of TLDs to choose from such as .com, .org, .net, .biz, .eu and many more denoting country codes, for example.
Availability is probably the major deciding factor when choosing a TLD. Don’t panic if your pick, for example myshop.com, is already taken – myshop.eu may still be available. Price is also important when selecting a TLD. Typically, country code domains are more expensive than popular .com or .net domains.
With the SLD you can wear your creative hat and put your wit and originality to use. Basically, there are no restrictions as to the name you can choose, as long as it does not violate someone else’s trademark rights. An SLD may consist of alphanumeric characters and hyphens (although hyphens cannot stand next to each other) while blank spaces and symbols are not permitted.
How to choose an effective domain name
An effective domain name should be short, easy to remember and meaningful. It will reflect the nature of your website and hopefully increase traffic and visibility. To optimise search engine optimization and the name’s marketing potential, it is important to choose wisely.
Various factors are taken into account in the process of ranking websites by search engines. Some of them are the website’s loading speed or a domain name suffix (.net, .com.pl, etc.). The country code suffix is used to determine which geographical version of Google will pick up the search results. In case of the sites which don’t use country-specific suffixes such as .net, .biz, .org, the web server’s location becomes the determining factor.
If a website’s target audience are French visitors and it is hosted by a web server located in the US, for example, it usually takes much longer to load for those French visitors than if it were actually hosted in France. Thus, it is worth considering the location of your web host.
Once you’ve selected the domain name of your choice and verified its availability, it’s time for its registration on the web.
The best place to visit to do that is a domain registrar – an entity that handles reservations and management of domain names. Registration fees may vary from registrar to registrar, but typically the price range is from $6 – $15 dollars per year. On average, the sale price for quality brand domains may cost businesses from $500 to $2,000. In the application to register the domain name, the name itself needs to be provided along with the email address you wish to have published in the public whois registry, the postal address, and the name under which you wish the domain to be registered. For a fee, most registrars offer the domain name applicants the option for the registration information to remain private.
Once you’ve registered your domain name, you are ready to direct it to a web host so your website will be accessible using your new domain. Hopefully your choice will generate traffic and help to increase your online visibility. Good luck!